An iconic stretch of the North West 200 has been renamed as part of a major sponsorship deal involving McLean Bookmakers, Northern Ireland’s largest independent bookmaking chain.
The Juniper Hill Chicane, half way between Portrush and Portstewart, and scene of so many dramatic moments half a mile from the finishing line, will now be known at the McLean Chicane.
McLean Bookmakers will also sponsor the opening race to signal the start of the international event which is expected to attract close on 80,000 bike fans.
One of the favourites is Alastair Seeley, a 12 times winner at the North West, who is also backed by company which has more than 60 shops throughout Northern Ireland. Seeley is just three victories short of Robert Dunlop’s record of 15 wins.
Paul McLean, managing director of McLean said: “The Chicane has been such a key stretch on the circuit and I am delighted our brand will be showcased in such an exciting way. All we need now is for Alastair to win the BetMcLean Superstock race”
Event organiser Mervyn Whyte said he was delighted to have the McLean Bookmakers name associated with one of the great sport occasions in Northern Ireland. He added: “It’s a powerful endorsement of all effort that goes into making the North West a unique race meeting. There isn’t anywhere else to match it for competition and atmosphere.”