Adoreboard is an analytics company based at Queen’s University, Belfast. It is an innovative platform that measures how the world feels about your brand online and provides world-class solutions which offers marketers a new and exciting way to use insights from data to underpin decision and actions.
It uses a combination of psychology and technology to specialise in emotional text analysis for social media to help determine real time public perception of a company, personality or brand. One commissioned survey revealed that the world’s No.1 golfer Rory McIlroy was more popular than three of the leading brands he represents - Bose, Nike and Swatch achieving global media coverage.
Adoreboard’s clients include Global ad agencies like HAVAS Helios and the company has just entered into a major partnership arrangement with the Press Association, the national news agency for the UK and Ireland throughout the duration of this year’s British General Election. Visit: www.adoreboard.com