Deric Henderson Media


Adoreboard is an analytics company based at Queen’s University, Belfast. It is an innovative platform that measures how the world feels about your brand online and provides world-class solutions which offers marketers a new and exciting way to use insights from data to underpin decision and actions.

It uses a combination of psychology and technology to specialise in emotional text analysis for social media to help determine real time public perception of a company, personality or brand. One commissioned survey revealed that the world’s No.1 golfer Rory McIlroy was more popular than three of the leading brands he represents - Bose, Nike and Swatch achieving global media coverage.

Adoreboard’s clients include Global ad agencies like HAVAS Helios and the company has just entered into a major partnership arrangement with the Press Association, the national news agency for the UK and Ireland throughout the duration of this year’s British General Election. Visit: